You may have an idea of what you want to do, but its the how that most would-be entrepreneurs have problems with. Most people know what they’re good at and what they can offer, but aren’t able to take that first step to get their ideas off the ground. Here’s our list of the most crucial first stages in starting a business.
1. Register Your Domain: This one can be trickier than you think. It’s the end of 2017 now, and as of Q1 there are over 330 million domains registered. This means that you’re going to have to put in some thought to come up with something original that is still catchy, easy to remember, and reflective of your brand.
2. Claim Your Social Channels: Again, its important here to find social media channel names that are relevant to your brand – but this can be difficult. Sometimes you’ll have to sacrifice a bit and add in that underscore or hyphen to get a title that matches your domain and brand.
3. Get Yourself a Website: In a little while, when your business has taken off and you can afford it, you’ll need to get a professional website created to reflect a proper brand image to your would-be clientele, but off the start, a self-made one will do. There are several DIY website companies to choose from. The first that I’d recommend is Squarespace, it is easy to use, affordable, and more SEO-friendly than some competitors, like Wix. Another option that I highly recommend is WordPress. It is a bit more expensive than Squarespace, and more complex, but if you can learn how to use it, it will be the best beginner option for you.
4. Promote Yourself: This is where a lot of people begin to fall off of their entrepreneurial journey. Getting yourself set up online isn’t really that hard – it just takes time, but actually getting the business, that takes effort, time, and patience. There are a quite a few different channels that you can use to help build up traffic and create leads. Long-term, you’re going to want to focus on SEO and building up a loyal social media following to help with online word-of-mouth. Short-term though, pay-per-click ads may be your best bet. Sure, you can post all of the content you want to Facebook, but in reality, only 1% of your followers will see your content unless you pay to promote it. So social media PPC ads and search engine ads are going to be your best bet off the start.
5.Stay Organized: Once leads start coming in, its important to keep everything in order. You may not want to purchase a CRM system yet, but at least use programs like Excel to record lead data and plan follow ups. This is going to make your life a whole lot easier, and help you convert leads into new customer.